Week 1

Participant Observation

1. You can observe a lot just by watching.
2. Deep Hanging out
3. Look for workarounds & hacks
4. What is valuable is what people do, rather than what people say

Interview with people

• Avoid Questions:
  1. What they would do / like / want in hypothetical scenarios
  2. How often they do things （People may lie）
  3. How much they like things on an absolute scale
  4. Avoid binary answers
• Good Questions:
  • Open-ended questions

(A little bit of) Silence is Golden

Additional Needfinding Strategies

1. Diary Studies
2. Experience Sampling
3. Extreme Users
4. Keep users in mind

Creating Design Goals

1. All design is redesign
2. Activity Analysis(Make it explicit)
3. steps
4. artifact
5. goals
6. pain points
7. Consistently grounding people’s different activities